Business marketing

  

  

Identify costs associated with each of the following elements of the plan:

  

Feature

Cost

 

Product manufacture

 

Marketing research

 

Competitive intelligence

 

Packaging

 

Intermediaries

 

Distribution network

 

Online promotion

 

Offline promotion

 

Promotional tools design

 

Promotional tools production

 

Media costs

 

Sales force   compensation

 

Domain name registration

 

ISP contract

 

Web site development—design and   content

 

Other

 

Total

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