Principles of Marketing

This is a graded assignment – 20 points based on your response to the following questions. It should be a couple of good paragraphs (complete sentences; approx. 180-250 words). You are welcome to reply to others’ posts, but that is not part of the grade (may help with borderline grades, though).

Select a company you have seen in the news or advertisements lately (or maybe one you work for). For that company, answer the following:

(1) What does the company sell, and who is their primary target market?

(2) How has the company been affected by the coronavirus pandemic (good and/or bad)?

(3) How has the company responded during the pandemic (e.g., advertising, changes in how they do business, or other responses), and how will that response affect the company (good or bad) post-pandemic?

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