discussion

 

A. PART A – create a post to reply to question 1 and 2:

Go to this website: LinkLinks to an external site. (http://www.mouseprint.org/2016/08/22/lowes-pulls-misleading-tv-ad-after-we-cry-foul/Links to an external site.).  Watch the short Lowe’s video commercial.  Then scroll down and look at the two Lowe’s print ads, and read what happened with their advertising. 

1. Did you find the Lowe’s advertisements, both the commercial and print ad, misleading?  Why or why not?

2. You are a senior manager at Lowe’s, and need to manage negative public feedback about these commercials and print ads being misleading.  What action would you take?

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