Read the article “How a cheap, brutally efficient grocery chain is upending America’s supermarkets.”Links to an external site.
Provide a one page summary of the article. Now, based on your independent research identify the reasons why Walmart failed in Germany. What cultural factors (in terms of marketing and management) should Walmart have kept in mind in order to succeed in Germany. Tie in your answers with the various cultural factors you learnt in this week’s Module.