Assignment Details
Over the course of the last several modules, we have gone over demographics, psychographics, brands, competition, etc. In this assignment, we are going to start putting everything together. You are going to start developing your campaign. You have done research, you have looked at competitors, and you have looked at your demographics.
This week you are going to start developing your campaign. You are going to determine what kind of campaign you and your team would like to create. From there, you are going to create a series of SMART objectives.
- For this assignment, create a maximum of four (4) SMART objectives and develop a Creative Strategy Statement.
- Review the Assignment Instructions.
Actions - Please read Chapter 2.
This is a team submission as well. As a team, on behalf of the company you represent, you are going to complete this assignment. Please review the student example below prior to completing the assignment:
In addition, the templates below should be used when creating your goals.
SMART Goal Template (use the template if you don’t know where to start)
Awareness
“To have an effect on awareness; specifically to create ___________ (knowledge / understanding) by _____% of ________(targeted public) about the __________________ within / by __________ (targeted date)”
Acceptance
“To have an effect on acceptance; specifically to ______________(desired outcome i.e. regain trust / acceptance) among ________% of _________________(targeted public) __________________(organization is doing – i.e. acting responsibly, being transparent, honest, etc) by ____________(targeted date).
Action
To have an effect on action; specifically to ____________________ (desired outcome i.e. support sales, increase registration, positive opinion) by _______% of the ________(targeted public) within/by ________(targeted date)