Part 2 – Clasica Prints

 Company: Clasica Prints

1. Stakeholder Analysis
   1. Actual personal experience, education, and training in the area/ industry of proposed business for all key stakeholders
2. Industry Analysis
   1. A brief overview and long-term outlook for growth
   2. Review industry size, trends, and target market segment.
   3. Identify who leads the industry in terms of:
      1. Price
      2. Quality
      3. Market share
3. Competitive Analysis
   1. Discuss the strengths and weaknesses of each primary competitor.
   2. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
   3. Outline how your product or service measures in the area of pricing and identify your competitive advantage.
   4. Prepare a first year and a 3-year sales forecast in dollars and units.
   5. Briefly outline your sales and advertising plans.