Assignment Details (Sushi Maki)
For this portion of the assignment, you and your team will be creating a series of interactive components that compliment your campaign. Interactive is much more than just digital. You can create digital campaigns, but you can also create experiential campaigns.
What is an interactive campaign?
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
Read:
- 7 of the Most Impactful Digital Campaigns of 2017… So FarLinks to an external site.
- 8 Brilliant Interactive Marketing CampaignsLinks to an external site.
- 9 Surprising Guerilla Social Media CampaignsLinks to an external site.
- 13 Brilliant Examples of Guerrilla Marketing CampaignsLinks to an external site.
What your team will submit:
- What does your interactive campaign look like?
- Mock up the experiential or guerilla campaigns. Include how your audience interact with these experiences.
- Mock up the webpage or app related to the campaign.
What you have to have:
- At least one experiential or guerrilla experience
- One website/landing page mockup or app mockup
Rubric
Creative RubricCreative RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomePersuasive DevicesUse of AIDA15 to >12.0 ptsFull MarksPersuasive tools and techniques are used very effectively.12 to >8.0 ptsMilestone MetStrong attempt at integrating persuasive techniques.8 to >0 ptsMilestones Not MetPersuasive techniques and tools are not obvious.15 pts
This criterion is linked to a Learning OutcomeVisuals15 to >12.0 ptsFull MarksVisuals clearly add to the advertisement and support the message well.12 to >8.0 ptsMilestones MetVisuals help support the advertisement and the message somewhat. Fair attempt.8 to >0 ptsMilestones not metThe images add little to the advertisement.15 pts
This criterion is linked to a Learning OutcomeCopy10 to >8.0 ptsFull MarksCopy clearly supports and adds to the advertisement and supports the message well.8 to >5.0 ptsMilestones MetCopy helps support the advertisement and message a little. Fair attempt at integrating visuals and copy.5 to >0 ptsMilestones not metCopy does not support the message.10 pts
This criterion is linked to a Learning OutcomeEffectiveness10 to >8.0 ptsFull MarksThe advertisement presentation is creative and interesting, and draws attention to the product and message.8 to >5.0 ptsMilestones MetThe advertisement presentation is somewhat effective. However, it neither really encourages or discourages the product.5 to >0 ptsMilestones not metThe advertisement is messy and sloppy and does not appeal to the eye.10 pts
Total Points: 50