Week 7 Assignment 10A
Exercise 10A: Does McDonald’s (MCD) or Restaurant Brands International (RBI) Win on Diversity, Equity, and Inclusion (DEI)?
Purpose
DEI initiatives, objectives, and metrics are easy to establish but more difficult to achieve and easy to disregard, partly because they are difficult to track and harder to enforce. Too many companies talk the talk but do not walk the walk with regard to DEI. Just talking is changing however because regulators, investors, customers, employees, and activists are increasingly scrutinizing corporate disclosures.In this exercise, compare MCD’s DEI initiatives, objectives, and metrics with those of major rival RBI that owns Burger King and other fast-food restaurants that compete with MCD.
Instructions
- Step 1: Compare MCD’s DEI progress to RBI’s progress as evidenced and showcased at the MCD website and the RBI website.
- MCD Website: https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/jobs-inclusion-and-empowerment/diversity-and-inclusion.html
- RBI Website: https://www.rbi.com/English/sustainability/diversity-and-inclusion/default.aspx
- Step 2: Review the Corporate Equality Index (CEI) 2021 and 2022 Reports. Review information at both https://hbr.org/2021/05/how-to-measure-inclusion-in-the-workplace and https://www.hrc