Marketing for Competitive Advantage Discussion Replies: Relationship Marketing and ‘Every Good Endeavor’

  

Discussion Assignment Instructions

Overview

The student will complete 6 Discussions in this course. 

Instructions

The student must then post 2 replies of at least 250 words 

Threads

For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible. 

The exceptions are as follows: 

· Discussion: Product Thread must cite, in current APA format, at least four articles, including the three articles listed in the prompt and a new Journal article on PRODUCT; 

· Discussion: Disruptive Marketing Thread must include and cite two of your references used for the Disruptive Marketing Plan Project. 

Replies

For all Discussions, each reply must incorporate at least 1 scholarly citation in the current APA format and 1 Biblical principle/verse (Note: for each reply for the Discussion: Disruptive Marketing, at least 1 Biblical verse needs to cited, in current APA format, under the Biblical Integration subject header). Any sources cited must have been published within the last five years, except for the Bible. 

*Note: Scholarly Marketing authored references are an authored source in which a human’s name is associated with the work.

Additional Expectations

The requirement is that you use subject headers AND that you post your discussion directly into the learning platform.

Remember, you cannot repeat any of the sources from previous postings.

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