Question

Data Mining Best Practices

[WLO: 1] [CLO: 4]

Watch this video featuring Dr. Kevin Kuznia, Academic Department Chair.

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Prior to beginning work on this assignment, review Chapter 21 of your textbook.

In this assignment, you will analyze current data mining practices and evaluate the pros and cons of data mining. Provide one example of a company that has successfully practiced data mining and discuss why they were successful. Then, research a company that experienced a failed data mining practice. What data mining best practices could they have implemented to avoid this failure?

In your paper,

  • Discuss the industry standards for data mining best practices.
  • Identify pitfalls in data mining, including practices that should be avoided.
  • Provide an example of company that has successfully practiced data mining. What steps and precautions did they take to ensure the success of their data mining endeavor? How did they keep customer data safe?
  • In a second example, research a company that experienced a failed data mining experience. What pitfalls did the organization fall into? What would you have done differently?

The Data Mining Best Practices paper

  • Must include a separate title page with the following:
    • Title of paper in bold font
      • Space should appear between the title and the rest of the information on the title page.
    • Student’s name
    • Name of institution (University of Arizona Global Campus)
    • Course name and number
    • Instructor’s name
    • Due date

Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.

Waypoint Assignment Submission

The assignments in this course will be submitted to Waypoint.  Please refer to the instructions below to submit your assignment.

  1. Click on the Assignment Submission button below. The Waypoint “Student Dashboard” will open in a new browser window.
  2. Browse for your assignment.
  3. Click Upload.
  4. Confirm that your assignment was successfully submitted by viewing the appropriate week’s assignment tab in Waypoint.

For more detailed instructions, refer to the Waypoint TutorialLinks to an external site..

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