Personal Reflection Question – Total Marks – 20 (max word limit- 400)
I. Choose a company you work for or any company of your liking or a specific product.
- Briefly explain about the company or the product which you chose. (Mention the background, vision, mission, and why you chose) (5 Marks, 100 words)
- Do a business environment analysis using Porter 5 Forces Analysis for the company or the product you chose and interpret the results in your own words. (5 Marks,100 words)
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
- Briefly explain about the company/product and why you think this company’s move will be a success (5 Marks, 100 words)
- Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same. (5 Marks,100words)