This week’s discussion topic has four separate parts. Please follow the steps below to complete this week’s discussion:
Part I: Discuss some of the reasons why companies become sponsors of sports teams, sporting events, and individual players.
Part II: Briefly discuss any possible negative outcomes such a relationship could produce, and why.
Part III: Provide an example of either a positive or a negative sport sponsorship relationship. Explain why this sponsorship is positive or negative.
Part IV: Please visit the following links and respond to the questions below: Q Scores; Most Marketable Athletes in the World in 2020
- What is a Q Score?*
- How do Q Scores impact professional athletes?
- Should professional athletes strive for high Q Scores? What are the benefits of high Q Scores? Are low Q Scores problematic for athletes? Why or why not?
- Finally, what are your thoughts about the athletes who appear on the “Most Marketable” list for 2020? Do you see what you would expect, or are you surprised? Please explain.
*The Nielsen company has created a similar ranking system which is called an N Score.