International Business -Week 4 Discussion Responses #2

  

Read Chapter 11 Attached 

Answer three of the following four questions: 

• How did the competitive environment confronting Unilever change during the 1990’s? 

• What changes did Unilever make in its strategy and structure to compete effectively in the new environment? 

• Does the new corporate identity of HLL fit the new strategy and environment? 

• Is Unilever pursuing a global standardization strategy or a localization strategy? 

Create a brief synopsis with your answers. 

Your initial post should be 200 to 300 words. You should use at least two credible and recent sources. Your post must be organized using APA. 

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