Exercise Content
- For your Final Project, you need to create a free student account at
https://hbsp.harvard.edu/
Once you created the account go to the following link:
https://hbsp.harvard.edu/import/1042214
The case is:
Banyan Tree Resorts & Hotels: Building an International Brand From an Asian Base.
By: Peter J. Williamson, Arnoud De Meyer, Hwee Chua Chei
Write a minimum 5-page paper analyzing the case and answering the questions at the end of the case (end of page 12 and page 13).
Write using APA 7 Format and list all your references.