Professor MacQueen

 

  1. Complete Part B of the Strategic Marketing Plan. Please use the template and only include Part B(remove the instructions and examples). Using the same company that was selected in Week 2.  The company used was Apple
    Under each area include 3-6 elements:
    Internal Data
    Secondary Data
    Primary Data
    Customer Relationship Management

    Do not duplicate sources, as you should provide at least 3 different ones for each area.

     

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