Discipline: Business & Finance - Marketing

Country Report 2Country Report 2

The starting point for this assignment is your first country report. This time, choose a product or service that you might sell there. The choice of product will not be graded (there are no wrong options) so choose one that is interesting or easy to talk about for you. Start your report with a sentence of the […]

Strategic Marketing – knowledge AssessmentStrategic Marketing – knowledge Assessment

 Next, the General Merchandise store is contemplating using consumer promotional tools to increase sales of their gardening gloves this coming season. The most common consumer promotional tools include Coupons, Premiums, Contests & Sweepstakes, Refunds and Rebates, Product Sampling, Bonus Packs, and Price-offs. Which of the consumer promotional tools would you advise the management to use […]

Marketing ChallengeMarketing Challenge

Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. 

Week 8 Case Analysis (MKT5250 Bus Analysis & Research Methods)Week 8 Case Analysis (MKT5250 Bus Analysis & Research Methods)

             Week 8 Case Analysis          Due   Friday by                  11:59pm   ch17 – THE PREVALENCE OF ANGER IN SERVICE CONSUMPTION SETTINGS.pdf   Download ch17 – THE PREVALENCE OF ANGER IN SERVICE CONSUMPTION SETTINGS.pdf Address all questions You must give quality answers that show mastery of the case and  questions asked using clear logic and supporting facts. […]

Week 8 Problem (BUS5250 Bus Analytics & Research Methods)Week 8 Problem (BUS5250 Bus Analytics & Research Methods)

             Week 8 Problem          Due   Friday by                  11:59pm   Points 50  Submitting a file upload  Week 8-Tax – Data.xls   Download Week 8-Tax – Data.xls Using Tax Data file: Create a PivotTable showing Tax by Year (with Year as the Row variable). Create a new PivotTable showing Income Average for each Year (with Year as […]

Conduct a Consumer Buying Behavior StudyConduct a Consumer Buying Behavior Study

  Client Name: ACME Industry: Appliances Product Line: Smart televisions Consumers: United States, United Kingdom, and Germany smart TV buyers  Competitors:     1. Samsung                             2. LG                             3. Vizio “Thank you for meeting with us today,” Tarek says. “Market intelligence has shown that our major competitors—Samsung, LG, and Vizio—are all developing new smart televisions. These […]