Discipline: Business & Finance - Marketing

             Course Project Phase III          Due   Saturday, October 8, 2023   Project Recap: Business-Related Research Proposal This is the concluding project for this Graduate Business Analytics  and Research Methods course. It offers students the opportunity to show  mastery of all key elements of Research Design, Research Methods,  Analytics, and mastery of designing and executing […]

Check out 2 short videos and answer 3 questions.  Simple, no plagiarism or direct answers from chatgpt.  

TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:   Artificial intelligence Chatbot  Extended reality Voice marketing   Visit ANA Marketing Futures  to learn about these technologies or another technology that may be new to you. Describe an experience you […]

TOPIC 2: Supply Chains  PROMPT: Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?  TOPIC 3: Pricing  PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company […]

(1) See Qualtrics Workshop.pdf. (2) Think of a survey topic. It can be anything.  (2) Create an open ended questionnaire on Qualtrics.Links to an external site. (3) Create a semantic differential scale (1-5) questionnaire on Qualtrics.Links to an external site. (4) Publish your survey and upload the public link.

Marketers use A/B testing to determine which marketing campaign, website layout, or product performs better. You show version A of a piece of marketing content to one half of your audience and version B to another. You compare the average ratings of version A and version B to determine which version performs better. Perform A/B […]

Consider the possibility of Apple launching its iPhone to a new foreign market where the residents are used to non-smartphones only. How could Apple apply the characteristics of the innovation model discussed in this Module in its product adaptation decisions? Make sure to discuss ALL the characteristics and apply it to its product adaptation decisions. […]

Now it is time to construct some of the final components of your business plan; operations, production, and supply. This portion of the business plan is mission critical because it deals with the management of many business functions to include production and manufacturing and suppliers and is key to achieving operating profit.  Key elements in […]

  Assume you were recently hired as a marketing manager for a Five-Star Hotel in New York City, and the hotel’s management has tasked you with developing a new branding campaign for the hotel using traditional advertising methods. The Five-Star Hotel has been struggling for some time. How important do you believe traditional advertising will […]

   This assignment will be the first of a series with similar prompts. First, choose a country within a trading block (see list posted on D2L). It can be any country you are interested in, that you would like to travel to, or conduct business in. The choice of foreign country will not be graded […]