Discipline: Business & Finance - Marketing

In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service.

  Assignment Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the company’s own strengths and weaknesses. Opportunities and threats will pertain to the factors impacting the company from the external environment; consider things like legal, technological, competitive, environmental, social, economic, political. Critically analyze all 4 of […]

  Course Project Phase II          Due  Saturday by 11:59pm   Project Recap: Business-Related Research Proposal This is the concluding project for this Graduate Business Analytics  and Research Methods course. It offers students the opportunity to show  mastery of all key elements of Research Design, Research Methods,  Analytics, and mastery of designing and executing a business-related […]

Please take the time to read and re-read these instructions for your final project. There are 20 points in the grading rubric for following instructions. There are another 20 points spelling, grammar, and for having at least three references, citing all of your references and having references for all of your citations and APA formatting. Please […]

  Share a couple of sentences on each of the four Ps (product, price, place, promotion) and how they connect to your project.  Post an initial response of 300 words 

One marketing experiment discovers that people tend to eat more ice cream if it is labeled “Low Fat.” Do you have any experiences of feeling less guilty about consuming more because of a label (low-fat, meatless, organic, etc.)? (5-8 sentences) Answer 2 classmate replies without using the words “I agree”: (3-5 sentences) Classmate 1: I […]

  Students will identify, select, and justify the selection of a mix of traditional media and digital marketing channels that could be used to deliver messages effectively to the target market for products or services of their chosen company. Visit the Nielsen Company website (https://www.nielsen.com/us/en/insights/) and consider reviewing the rating academy to gain a better […]

  Write a 1-2 page Memo answering the following questions: Is the strong intrusion value of television an advantage? Why or why not? What is reach? Give examples of reach in various advertising media? Identify and describe the elements of an effective email campaign in marketing. What are the most commonly used digital marketing strategies? […]

In this assignment you are asked to author a self-reflexive journal about how the culture you are immersed in affects you. This requires you to examine your daily routines in a new light, adopting the point of view of a foreigner for whom many of your actions and words would be puzzling. As you live […]

 The assignment requires you to choose a well-known soft drink product to research. You will complete your analysis and research into your chosen product’s market environment by writing a paper that reflects on key concepts in consumer behavior. In your paper, you will provide a brief background on your chosen product, including the product name, […]