Discipline: Business & Finance - Marketing

TOPIC 1: Connecting with Customers PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a […]

An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. […]

  Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a […]

 ch07 – THE EFFECT OF CALORIE INFORMATION ON FOOD CONSUMPTION.pdf   Download ch07 – THE EFFECT OF CALORIE INFORMATION ON FOOD CONSUMPTION.pdf Address all questions You must give quality answers that show mastery of the case and  questions asked using clear logic and supporting facts. Also, the  answers must directly answer the questions in the case. […]

In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write. Prompt: Companies, domestic and foreign, can get in trouble […]

The wave of digitization has brought forth numerous possibilities for individuals and businesses alike. In the UK, where the online sphere is buzzing with activity, Instagram stands tall as a formidable platform for building one’s brand or personal image. One of the commonly asked questions amidst the hustle to gain prominence is – “Is it […]

Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation. First, you […]

  Using the same organization selected “ Euro Car “, complete the following tasks: Assess the types of stakeholders involved in the development process for the product/service of your chosen company. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts. Analyze the role these key stakeholder groups can play in […]

 Why might the results of a market test prove to be incorrect once the product goes to a full-scale nationwide launch? Was the test too short, or are there other reasons? please read attachment #1 and respond to 2 students discussion responses. 

 Write a 1-2 page Memo answering the following questions: What are the five steps of the consumer buying decision-making process? Which two steps are the most important with regard to developing quality integrated marketing communications? Identify seven new trends in consumer behavior, and discuss how each of the trends influences consumer behavior, as well as […]