Discipline: Business & Finance - Marketing

     Week 6 Case Analysis  9781284200171_CASE_Selling Drug Coated Cardiac Stents in a New Health Care Environment.pdf  Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case. Should the company change the sales approach?  Would a hybrid selling orientation be more appropriate?  If so, what is the balance […]

https://hbr.org/1976/01/forget-the-product-life-cycle-concept After reading article write 1 page single spaced response to: How has marketing changed for today and tomorrow? Is product life cycle still important?

Marketing theory: understanding customer value After reading this article consider this question: Should all customers receive the same attention? Is communication more precise and better directed to impact consumers today?  Write a 1 page single spaced response

The purpose of this assignment is to understand the ongoing global issue regarding the U.S. government and Chinese company Huawei and have a broader perspective toward this issue as a potential global market manager. A senior Chinese official has accused the United States of violating World Trade Organization (WTO) rules in its treatment of Chinese […]

   Week 5 Discussion Forum (MKT6250 Healthcare Marketing) Discuss      vertical marketing systems and their application in health care. What is      Integrated Marketing Communications and why is it vital in health care? Week 5 Discussion Forum (ECO550 Managerial Economics) In an effort to stop the migration of many of the automobile manufacturing facilities from the Detroit […]

Read Case 4: Competition and Quick Food Service (Page 82) from your textbook and provide answers to the 4 questions associated with the case. Your responses must be detailed and you should support your answers with information provided in the case and if needed, additional information from the Internet (company website, trade publications etc and […]

Read the articles and prepare a brief summary of your key learnings.  How would you use these learnings in developing a marketing plan? Submit about a half-page for each article (total – 1-page report) After submitting your response to this assignment, post the same response to the discussion. 

Part#1: Read the short article posted on Module 2: Are consumers getting less creeped out about being tracked online? NOTE: You MUST perform some additional research on the subject and use them to formulate your answers and support your arguments. Here are the three questions you must answer in your video: 1. Do you believe […]

Think of a relevant PRODUCT or SERVICE you RECENTLY PURCHASED (NOTE: not allowed – food, coffee, groceries, car wash, movies, music, or any low-ticket frequent purchase). Answer the 5 questions on the search process you went through, using terminology from the textbook and respecting the word count for each response. Describing Your Search Process (question […]

Whether you’re a first-time university student or returning to school after taking a break, it is important to set aside time to study and engage in your learning. And with the flexibility and autonomy that comes with being an online student, it is critical to schedule time to regularly access the virtual classroom, interact with your peers and […]