Discipline: Business & Finance - Marketing

Due todayDue today

Consider the amount of electricity and other energy your family uses. What are the sources of the energy your family uses? What specific actions could your family take to use less energy?

Discussion Thread: MarketingDiscussion Thread: Marketing

  The following are the six major research priorities of the Marketing Science Institute:  1. Delivering Customer Value  2. The Evolving tech of Martech and Advertising  3. Tools for capturing information to fuel growth  4. The rise of Omnichannel promotion and distribution  5. Organizing for Marketing Agility 6. Innovation NPD and Commercialization  Review Research Priorities […]

Business & Finance – Marketing Annotated Bibliography: Marketing AssignmentBusiness & Finance – Marketing Annotated Bibliography: Marketing Assignment

  OVERVIEW In preparation for writing each of your Discussions, you should submit your Annotated Bibliography Assignment on the topic that is being covered for the week (Marketing, Accounting, Finance, Management, Economic Data Analysis, International Business). INSTRUCTIONS An annotated bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for […]

Term 6 Week 3 DiscussionsTerm 6 Week 3 Discussions

   Term 6 Week 3 Discussions Unit 3 DB: Competitive Advantage (BUS411 Business Policy Seminar) This week, we have analyzed the importance of having a competitive advantage in business. A competitive advantage distinguishes a company from its competitors. It also is the recognition that a company either delivers quality products at a lower cost than […]

Week 3 Case Analysis (MKT6250 Healthcare Marketing)Week 3 Case Analysis (MKT6250 Healthcare Marketing)

 Week 3 Case Analysis          9781284200171_CASE_The Concord Clinic and the Gang of Four.pdf   Download 9781284200171_CASE_The Concord Clinic and the Gang of Four.pdf Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case. How can the importance of the patient journey be presented to the skeptics? What value […]

MarketingMarketing

Q1. Is marketing management an art or a science? Some marketing observers maintain that good marketing is an art form and does not lend itself to rigorous analysis and deliberation. Still, others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines. . Please […]