Discipline: Business & Finance - Marketing

 Sargent & Lundy company is a 125- year-old firm providing comprehensive engineering, project management, and consulting services for complex power generation and power transmission projects, located in multiple cities and countries. It had faced a problem that a significant portion of employees were retiring in five years. To continue its business expertise, it hired many […]

  Go to the U.S. National Library of Medicine website and review the Glossary of Frequently Encountered Terms in Health EconomicsLinks to an external site.. Focus on terms that define medical care demand including health demand, elasticity, principle, and agent. Compare and contrast primary individual factors of health demand, elasticity, principle, and agent that influence […]

Find a website for a plumber, bakery or fitness studio within 10 miles of where you live.  Analyze that website and make three (3) recommendations on how it could improve its Google ranking (i.e., be easier to find when persons are using Google to search online.  Your recommendations should be in the form of a […]

A company of a hundred employees is composed of 10 engineers, 10 software developers, 19 scientists and a number of marketing specialists. The company will pair one scientist with one marketing specialist to draft specifications for a new project. How many such pairs are possible?

  This assessment is the start of your Strategic Marketing Plan that will be used throughout the course for weeks 2, 4, and 6. Select an actual company to use for this project. Please select a public company. By selecting a public company you will have access to the appropriate materials needed to complete the assignment. This […]

  Many digital and social media sites are widely used in marketing strategies. This assignment is your opportunity to select a client and make recommendations about improving their social media strategy using concepts from this course. I strongly recommend you select your organization for this assignment. Do not pick a Fortune 500 company.  Use H-E-B […]

  Questions Evaluate CA Technologies’ move to cloud service provision. What would you change about that move? What are the risks in making your suggested changes? What IT capabilities, if any, are required to make this move reasonable?  

  Use the library’s LIRN Databases like STATISTA, and other sources to find tourism and hospitality statistics of Brazil  Write a minimum 2 page report, Use APA 7 Format and list all your references.

  Exercise Content For your Final Project, you need to create a free student account at  https://hbsp.harvard.edu/ Once you created the account go to the following link: https://hbsp.harvard.edu/import/1042214 The case is: Banyan Tree Resorts & Hotels: Building an International Brand From an Asian Base. By: Peter J. Williamson, Arnoud De Meyer, Hwee Chua Chei Write a […]

  Exercise Content Harvard Business Publishing – You must go to the website: https://hbsp.harvard.edu/ Establish a free account and then go to the case’s link:  https://hbsp.harvard.edu/import/1031630 Harvard Case: Virgin Galactic: Diffusion of Innovation in Space Tourism? In December 2018, US-based Virgin Galactic LLC (Virgin Galactic), a commercial space tourism company founded by Sir Richard Branson, launched […]