Discipline: Business & Finance - Marketing

Plan 2 days of Facebook, Twitter, Instagram and YouTube for one of these two enterprises (NJ Titans or Dollar Rental Car) using this Social Media Planning Calendar Download using this Social Media Planning Calendar. Those 2 days are November 14, 15 (2022). You don’t need a link, but complete other cells in spreadsheet. Also, produce […]

  Complete Part B only of the Strategic Marketing Plan. Use WK 2 assignment.

Leadership Concept Paper – purpose of this assignment is for students to analyze and interpret the leadership concepts presented in the first four (4) chapters of the textbook. Students will write a 6 page, double spaced, paper using APA 6th edition formats and citations describing their understanding of leadership concluded from these chapters in the […]

Develop an 8-page social media plan and an 8-slide PowerPoint presentation for a provided scenario or for a selected company. Introduction This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty. Scenario For this assessment, […]

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Social media marketers, like TikTok, Facebook, Snapchat and Twitter are supported by advertising (it’s over 90% of their revenue).  That means they need to monitor and analyze your discussions, posts, videos on their platforms and also monitor activity on the internet that occurs outside their platforms (including activities like shopping, messaging, streaming) to provide data […]

   Conceptual Assignment #2  Chapter 7: Do you think governments should consider human rights when granting preferential trading rights to countries? What are the arguments for and against taking such a position? Chapter 8: Compare and contrast these explanations of FDI: internalization theory and Knickerbocker’s theory of FDI. Which theory do you think offers the […]

   Term 5 Week 4 Discussion Week 4 Discussion Board (BUS6750 International Business Management) Part 1 – Chapter 10: Differentiate between a lead strategy and a lag strategy.  Part 2 – Chapter 11: How has the volatility of the current global exchange rate regime affected international businesses? How can the problem be tackled?  Part 3 […]

Creative briefs are important documents for providing direction on the creative elements that will be used to market a product or service.  Those elements include advertising, point of sale promotions, packaging, digital platforms (e.g. web sites, social media sites) and marketing partnerships.  A creative brief communicates the tone, style, positioning and key messaging for all […]

 Q3. Find and describe some companies that use influencer marketing. Do you have enough evidence that this strategy has improved the sales of the companies?       Q5. Nokia was very successful in the handphone market.  Nokia’s market share was very high compared to Apple and Samsung. Look at the market share now. Where […]