Discipline: Business & Finance - Marketing

  Type: Individual Weighting:  30% Deadline: Wednesday 15th March 2023 – 11.45am ILO(s) assessed:  4. Evaluate the digital marketing environment of an organisation/brand and propose strategies for future success, in a socially responsible manner. 5. To gain practical insights in the use of digital analytic tools and by doing so, understand the role of social listening, measurement, and metrics. […]

Term 5 Week 2 Discussions Week 2 Discussion Board (BUS6750 International Business Management) Part 1 – Chapter 4: Describe the five cultural dimensions in Hofstede’s model.  Part 2 – Chapter 5: Discuss John Rawls’s principles of justice.  Part 3 – Chapter 6: Outline the relationship between economies of scale, first-mover advantages, and the pattern of […]

   Write the marketing issues in our markets after researching the article or news item (within the past year) on marketing.  · Format:  Summary of Subject Discussion Conclusion · At least 500 words and 5 references

  Scenario Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace. Instructions Briefly answer each of the […]

   For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages)  addressing the company description, mission and goals, core competencies, and situation analysis. Use the attached document which highlights this company’s bill of rights, income statement, and balance sheet to develop this paper.    […]

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it is 67.3 miles from the center of town, making it difficult for many residents to get to. The new hospital, Ajo Medical Center (AMC), will be much […]

Review the article, 4 Healthcare Marketing Strategies to Create Better Patient Relationships. In what ways can creating better patient relationships provide a competitive advantage? Is creating better patient relationships a value-producing activity? Why or why not? link to article: 4 Healthcare Marketing Strategies to Create Better Patient Relationships

   Personal Reflection Question– Total Marks -20 (max word limit- 400) A. Briefly explain about marketing campaigns/advertisements (TV Commercials or print ads) which influenced you as a child. (5 Marks,100 Words)   B. Explain reasons (minimum 2) why this campaign/advertisement influenced you. (10 Marks,150 Words)  C. Do you think this ad will have an impact […]

Imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-350 words, address the following: Discuss how you would modify the personal selling approach based upon the Brazilian target […]

  We have all worked in a group or team at some point in our careers. A team is brought together to achieve a common goal. The team needs to have members who have complementary skills and who are committed to a common purpose to achieve performance goals. However, teams don’t move immediately toward performing, […]