Discipline: Business & Finance - Marketing

Research methodsResearch methods

Title: How is the perception of Greenwashing affecting Generation Z’s purchase intention in the Fast fashion industry?  Research Question: Gen Z’s greenwashing perception has a direct negative effect on green purchase intention in the fast fashion industry. 

Marketing Research PaperMarketing Research Paper

Write a 5 to 7 page research paper applying the marketing background  For this assignment, choose and research a marketing-related subject, company, product or case study.  Really, any subject that interests you and allows you to apply the concepts in these chapters and demonstrate critical, original thinking about our marketing studies.  Again, think about what you […]

choose a brand PPtchoose a brand PPt

  This week’s assignment will be based on Chap 10 Marketing Channels – Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both. – Identify the distribution channels -direct and indirect and then provide examples for each. – […]

Marketing planMarketing plan

Marketing Plan For this assignment, you are using the information contained in your country report and briefly proposing a marketing plan for your chosen product based on it. Include country report #3 at the start of your submission. This will be a simple copy-paste, and missing this entirely will affect your grade, but otherwise the […]

350 word350 word

  Read “When a Brand Stands Up for Racial Justice, Do People Buy It?” located in the Topic 8 Resources. The authors wrote the article in response to the recent media attention around social justice initiatives triggered by the killing of Black people by police officers. The authors use the idea of “brand authenticity” as […]

Lorem, IpsumLorem, Ipsum

   . The Delphi Method/Technique is a procedure that is used often in business. Consider this scenario. You owe you own daycare that merits you a great deal of money annually. You have always done well with your business and to your credit, you have developed an excellent reputation. Within the last few months, you […]

Identify the role projects play in meeting the goals of an organizationIdentify the role projects play in meeting the goals of an organization

You just been hired as a project Manager for Kingston-Bryce Limited and have been assigned your first project.  Kingston-Bryce Limited (KBL) is a custom furniture Manufacturer that specializes in hand-crafted dining rooms tables. The board of directors has identified an opportunity to purchase a competitor that also specializes in custom furniture.