CASE STUDY FOR SOUTHWEST AIRLINES
The completed case study must include these components, with portions to be submitted over several modules as the Case Study: Matrices Assignment, the Case Study: Historical
Financial Analysis Assignment, and the Case Study: Projections, NPV, Compilation
Assignment.
Cover page (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
A total of 12 – 15 pages (for all there parts, combined) of narrative text, this does not
include the financial statements, reference pages, or matrices
Reference page (follow current APA guidelines)
Historical Financial Statements, Proforma Financial Statements, NPV Calculations and a
Cost Sheet for the strategy in an Excel document
Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).
You will use the information completed in Case Study: Matrices, and Case Study: Historical
Financial Analysis as part of your Case Study: Projections, NPV, Compilation Assignment
final document. Be sure to make any corrections to Part One and Part Two based on feedback
given on each of the assignments.
Your Case Study: Projections, NPV, Compilation Assignment paper must include:
1. Executive Summary – this should be no more than one page and provide the reader with an overview of what will be contained in the following pages. The problem and strategic solution being recommended should be in this summary. Details for the choice and implementation and data to support the decision should be contained in the following sections.
2. Existing mission, objectives, and strategies
3. A new mission statement (include the number of the component in parenthesis before addressing that component)
4. Analysis of the firm’s existing business model
5. SWOT Analysis
6. TOWS Matrix
7. Competitive forces analysis
8. Historical Financial Statements (Income Statement, Balance Sheet, and Statement of Cash Flows) from the 3 most current years for the firm
9. Historical Ratio Analysis
10. Competitors Ratio Analysis
11. Alternative strategies (giving advantages and disadvantages for each). There should be at least two alternative strategies identified and discussed.
12. Projected Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) for 3 years into the future. This must be broken down by year into two (2) columns: 1 column without your strategy and 1 column with your strategy. The without column should serve as the basis for your with strategy column and only those financial statement accounts that will be changed, based on your strategy, should be impacted.
13. Include Projected ratios for the without and with strategy by year. Discuss how these ratios compare and contrast with the historical findings.
14. Cost Analysis completed on an Excel tab that outlines the cost that will be incurred to implement the strategy. This information should correspond with the With Strategy on the Projected Financial Statements, linking of cells to the financial statements is encouraged.
15. Net Present Value analysis of proposed strategy’s new cash flow – you may also use Excel to solve for this. From the income statement the change in operating income between your with and without strategy should serve as your cash inflow for each year.
NOTE: To construct the first cash flow (cf1) the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT (Operating Income on the Income Statement) and that figure will be your cfn for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).
a. ???????????? = ― ????????0 + ????????1
(1 + ????) 1 + ????????2
(1 + ????) 2 + ????????3
(1 + ????) 3
… ????????????
(1 + ????)????
16. Implementation strategy – how and when will the strategy be implemented, this should outline the who, how, what, and when of the implementation process.
17. Specific recommended strategy and long term objectives. Explain why you chose the strategy, discuss the advantages/benefits to organizational success and sustainability. Include a discussion of the challenges or disadvantages that may arise as a result of the strategic choice.
18. Text must follow this order with current APA level headings for each component.