Business & Finance – Marketing course.content.assessment.attempt.menu Homework Wk 5: Positive Organizational Change Chart Wk 5: Positive Organizational Change Chart

Discipline: Business & Finance - Marketing

Homework Content

  1. To prepare for the Week 6 Assessment, you will complete an organizational change chart, like you did in Week 1, only this time for a well-known multi-national corporation.

    Choose an organization such as Samsung, Starbucks, Ford Motor Company, or Waste Management that implemented a major change. For example, a sustainability initiative at Starbucks or Apple making FaceTime available to non-Apple users.

    Analyze the organization’s change process based on Kotter’s 8 Steps to Leading Change using the Organizational Change Chart. Make sure to complete a new analysis, do not copy any information from a previous week.

    Consider questions such as the following as you complete your analysis:

    • Do you think this was a positive organizational change? Why or why not?
    • What strategies and tactics do you think would be effective in creating positive organizational change?
    • What strategies and tactics might have worked better?

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