The purpose of this assignment is to demonstrate how defining market segmentation using personas strengthens targeting within a digital marketing campaign.
Using what you learned from the Topic 2 Resources, complete the “Audience Personas” template by using the data from the “Instagram Demographic Analysis” (Followers of: @ Nike) document, located in the Topic 2 Resources, to create two unique personas for Lopes Active Apparel Co., a company that offers fitness training apparel for men and women who engage in high-intensity activities.
When developing your personas, focus on the following sections of the Nike “Instagram Demographic Analysis”:
- Page 3: Basic Demographics
- Page 5: Location Summary
- Page 13: Education
- Page 14: Work Summary
- Page 24: Likes and Interests
Your personas should be based on the data you find on those pages.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.