Read Chapters 1 and 2 of the Scandura (2022) text. Focusing on the Case Study 1.1 (pp. 26-28) and Case Study 2.1 (pp. 50-51),
Choose the Case Study that is most interesting to you. You will only be addressing one case study and its discussion questions rather than both.
You will use the discussion questions (or an abbreviation of them) as the heading correctly formatted in center, bold, and title caps.
The textbook is a starting off point. To complete this assignment correctly and earn full points, you must cite an academic journal article Open source sources (available without a login) will not be accepted. Hint: If you locate a good article, you only need one for each assignment rather than locating one to address each question.
I have attached the Case Study for pages 26-28