Circuit City: Issues, Competitors, and Technological Challenges

Circuit City was an American consumer electronics company founded by Samuel Wurtzel in 1949. By the 1990s, Circuit City became the second-largest consumer electronics store in the  United States with annual sales of $12 billion. On March 8, 2009, Circuit City shut down all its stores. On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City’s CEO  announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused e-commerce site” and a new business strategy for its retail stores12.

In this case study, assume that Circuit City hired you as the new chief information officer (CIO) to help relaunch the company into a global e-commerce multinational company.

The following information should be covered in the research paper. 

´1. History of Circuit City

´2. What were the issues and challenges that caused the collapse of Circuit City in 2009?

´3. What are the issues and challenges with Circuit City 2018 latest e-commerce initiative?

´4. Discuss the major competitors in global e-commerce.

´5. How would IT deliver value to the business?

´6. Proposed the IT infrastructure required to support global e-commerce

´7. Proposed the IT budget for the e-commerce initiative

´8. Discuss the IT-based risks associated with global e-commerce

´9. Discuss how IT can leverage innovative technologies such as social media, big data, and business intelligence to provide value to the business

´10. Discuss the future or emerging technologies that would be leveraged to give Circuit City a competitive advantage.

Instructions: The paper must be 10 pages. There must be at least 5 APA formatted references (and APA in-text citations) to support the thoughts in the post as needed.  Use only the previous 3 years’ scholarly articles. 

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