- To complete this assignment:
- Download the Week 4 Assignment: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
- Select one of the following brands:
- Aston Martin.
- Vision: To be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
- Jenny Craig.
- Vision: Jenny Craig is passionate about improving others’ lives and making weight loss easier with great-tasting food, unparalleled support, and the latest science-backed strategies.
- Mission: Help their clients learn how to lose weight and keep it off, so they can live life to the Max!
- Evenflo Baby.
- Mission: Have families trust their brand products more than ever for leading-edge safety, smart innovation, everyday convenience, and lasting comfort.
- Vision: We look forward to serving and delighting new generations of babies, kids, parents, and caregivers.
- Fanatics Sports Gear.
- Mission: Amplify pride and create connections for all fans by changing the way fans purchase their favorite team apparel, jerseys, headwear, and hard goods through an innovative, tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy.
- Aston Martin.
- Use the information listed, as well as your own research and original analysis, to assess the brand.
- At the end of the template, you will present a new or better positioning statement and motto for the selected brand.
- Submit the completed template by clicking the title to this assignment.
- Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course outcome associated with this assignment is:
- Develop a positioning statement and motto for a brand.