Use the Internet to look for a health care organization in your area such as a hospital, rehabilitation center, emergency medical center, or nursing home. Take some time to look at the organization’s logo and other elements of brand identity. Using what you learned about Schmitt and Simonson’s drivers of identity management regarding inconsistent image, determine whether the chosen facility’s logo and associated branding elements convey an image of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.
For the discussion, provide a link that shows at least two of the health care organization’s branding elements (such as their website, social media page, or press release). Then, respond to the following:
- Does the branding within these elements convey consistency and order? Describe what impact (positive or negative) the branding elements could have on patient choice.