Consumer Insights & Marketing Research

In this assignment you will build on knowledge gained during lectures and from online materials, resources as well as your independent research. You will also apply the statistical techniques learned during the classes and use DisplayR and/or Excel to analyse a dataset (it will be made available on Blackboard in the section ‘Final Assignment’ after completing Session 4). You will explore a macro trend that is currently shaping society and markets and apply the consumer trend canvas framework to analyse and translate this trend into actionable insights and propose an innovation in one specific setting. The macro trend you will analyse is ADAPTIVE APPETITES and you can retrieve a document explaining this macro trend from LS:N Global in the trends→ macro trends section. You need to tap into this trend to propose an innovation and achieve a specific business goal in a specific market for your company