The starting point for this assignment is your first country report. This time, choose a product or service that you might sell there. The choice of product will not be graded (there are no wrong options) so choose one that is interesting or easy to talk about for you.
Start your report with a sentence of the type “I want to sell (your product choice) in (country).” This is meant to keep you focused on information that is relevant for that product category. You will redo your old country report in light of your newly acquired knowledge about culture and your choice of product. This will mostly mean adding new information and using the right terms and concepts to discuss culture. It may require that you delete old information if you feel it doesn’t belong in your new country report.
Think the type of actionable, relevant information that a manager would want if they knew nothing at all about the country and tasked you with putting them up to speed. It should be a short (approx. 3-4 single-spaced pages) bullet-point report of facts, two or three visuals are acceptable if relevant.
This time you are expected to use your knowledge of international marketing, in particular the lessons in the recent modules, to craft the report. Make sure to update your PEST Analysis based on any changes or new information. At the end of the report, add an OT (Opportunities-Threats) table based on the updated PEST. The submission must also include references, cited at the end of the write-up.
The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how well you summarize a culture through a sound and validated set of dimensions such as the ones learned in this course.