Cultivation

 Cultivation strategies should be customized for each type of donor, based on the ability of the organization’s infrastructure to create and maintain donor relationships as well as the needs of the donor types. Creating and maintaining meaningful relationships with individual donors may be a bit different than doing the same with foundation staff or government agency staff. Put yourself in “the shoes” of the donor. How would you like to become and remain engaged with the nonprofit organization? What kind of communication would you appreciate? What would you need from the organization to remain a loyal donor?