Use business knowledge, data analytics method, and data visualization skills to analyze the sales data from a music store. You can use any statistical tools you like, e.g. Excel, Python, R.
Dataset
The dataset records the sales revenue of a music store from January 1997 to June 1998. The dataset has two tables: Transactions and Demographics.
Transactions Table
Explanation of columns:
Customer ID: the unique ID of each customer.
Date of Transaction: the date that the customer purchased the album.
# of Albums: the number of albums that the customer purchased.
$ Sales Revenue: the revenue of each transaction.
Demographics Table
Explanation of columns:
Customer ID: the unique ID of each customer.
Gender: gender information of each customer.
Total Visits: the total number of visits of each customer to the music store.
Requirements:
Please be creative and provide any writeups with graphs, dashboards, mathematical analysis as you see necessary to provide as many interesting insights as you can discover.
Here’s a list of things you may consider when composing your writeup:
1. Covert the ‘Date of Transaction’ column in the Transaction table to the standard datetime format.
2. Merge two tables into one spreadsheet. (hint: v-lookup function in excel)
3. Check the distributions of each column. Clean the dataset if there is a wrong record or outlier.
4. What is the revenue trend over the months of the music store?
5. Is the music store getting enough visitors?
6. How many of the visitors are buying?
7. Are men and women different in terms of total revenue, total visits, total transactions, or the number of albums purchased?
8. Are men and women different in terms of average revenue, visits, or transactions per customer?
9. Are men and women different in terms of revenue and transactions each month?
10. The ultimate goal of the music store is to increase sales. Do you have any marketing strategy for the music store?
11. Provide the finished dataset with your analytic results as the attachment in addition to the written assignment.
Submitting requirement:
The cover page and reference page/s are not included in the above-stated page requirement. These should be in addition to page requirements.
Format in proper APA 7th Edition style.
A minimum of three outside peer-reviewed sources for your references