Overview
You have been assigned by the chief of police to create and implement a strategic communication plan to respond to the community following a high-profile use of force event by an officer with your department. While the use of force appears to have been legally justified and within department policy, there is still a great deal of negative reaction from the public.
Preparation
Review the steps for developing a strategic communication plan from Strategic Communication Practices: A Toolkit for Police Executives.
Instructions
Using the specific steps outlined, write a 2–3 page communication plan in which you:
- Outline the approach that you would use to research and interpret the situational analysis for your hometown.
- Determine the main goals and objectives of your proposed communication plan.
- Predict the target group of your communication plan.
- Propose the general communication strategies of your proposed plan.
- Provide a rationale for your response.
- Develop the first four main steps of your local police department’s strategic communication plan.
- Provide a rationale for your response.
- Make sure to use the four specific steps found in Strategic Communication Practices: A Toolkit for Police Executives.
- Use two credible, relevant, and appropriate sources to support your writing. Cite each source listed on your source page at least once within your assignment.