OBJECTIVES:
- Evaluate pricing and production decisions to find profit-maximizing solutions
- Illustrate how decision-making differs based on the nature of market competition
INSTRUCTIONS:
Read the articles on pricing
Uber’s Surge Pricing Applied to Smoothies
https://www.bbc.com/news/business-49986191
article about door dash using surge pricing https://qz.com/1036163/ubers-least-popular-feature-is-now-all-over-food-delivery-apps/
Market Place Uber (2020) Uber Surge Prices
https://marketplace.uber.com/pricing/surge-pricing
Price Intelligent (2020) Dynamic Pricing
Trailer Body Builders (2020) Variable Pricing
Surge Pricing Increasingly Being Used at Restaurants and Theaters
https://www.businessinsider.com/surge-pricing-increasingly-being-used-at-restaurants-and-theaters-2023-3
Watch the following videos. You can also access them on the We the Economy App and You Tube.
The Street
Foreign Aid Paradox
After reading these articles, discuss the following in a narrative format before Wednesday at 11:59PM ET:
1. From a business perspective, what are the pros and cons about surge/dynamic/variable pricing?
2. From a consumer perspective, what are the pros and cons about surge/dynamic/variable pricing?
3. What other companies/industries, not mentioned in the articles, use a similar pricing models? Are they effective?
4. Compare the concept of Supply and Demand to the pricing models that the companies in these articles are using.
5. Lastly, share your own experiences with surge pricing.
DELIVERABLE:
Please write 4 sentences each for questions 1-5 and 4 sentences for each response post.
REFERENCES
Anytime an outside source is used, please include basic source information (link for website; author, title, date for non-website). However, you are not required to use APA formatting in discussion boards.