Scenario
You are newly appointed to the communications team for a reputable, multi-faceted philanthropic organization, Momentum for Better. The current task for your team is to create a brand-new campaign that promotes Diversity, Equity, and Inclusion. To kick off this campaign, you have been asked to develop a mood board presentation and written summary that you will present to leadership at the upcoming annual meeting.
You are reminded that a mood board is a deliverable—a collage of images, colors, patterns/textures, and text—that visually describes the intended look & feel of the campaign.
You DON’T need to be an artist or designer to create a mood board, but you DO need to have a keen understanding of what various visuals communicate and how they make people feel. Keep in mind the various ways that you analyzed and evaluated visuals throughout this course.
Instructions
Mood Board Presentation
- First, create a Microsoft PowerPoint presentation. Your presentation will need to have the slides listed below clearly labeled.
- Visually compelling title slide
- Colors and Patterns
- Logos, Ethos, Pathos
- Graphics
- Delivery Methods
- Memes
- Second, think about the overall look & feel that you want the campaign to have. Then, search the web for examples of the kinds of images, graphics, colors, and patterns/textures that you have in mind.
- Third, copy and paste those images, graphics, etc., into the appropriate slides of your Microsoft PowerPoint presentation. You must have at least four (4) images per slide, except for the Memes slide, which just needs two (2). The images should fill up as much of the slide as possible but DON’T stretch or squish the images. Here is more detail about the types of images you need to include in the slides.
- Visually compelling title slide
- Include one main image and a title for your presentation.
- Include the organization’s name, Momentum for Better.
- Colors and Patterns
- Your color scheme must feature two colors.
- Images of color swatches or things that are your chosen colors (e.g., fire engine red, canary yellow, etc.).
- Patterns or textures that feature strong use of lines (e.g., stripes, swirls, borders, plaid, etc.).
- Logos, Ethos, Pathos (choose one main rhetorical approach)
- Photos of people that signify your chosen rhetorical approach.
- Photos must include people of various genders, ethnicities, and ages.
- Graphics
- Logo and/or symbol graphics that convey diversity, equity, and inclusion.
- Delivery Methods
- Images of two (2) chosen delivery methods for spreading awareness about the campaign. For example, if you want social media to be one of the options, then include photos of a person using social media.
- Memes
- Create two (2) positive, inspiring memes that fit the overall message of Diversity, Equity, and Inclusion. Don’t make the memes funny, satirical, or divisive.
- You can only use public domain or Creative Commons licensed images. You CAN’T use images from movies, shows, comics, books, video games, etc.
- You may use PowerPoint, Canva, Adobe Express, Microsoft Paint, or any other app to create the memes. Save them as a JPG or PNG file, then insert them into your PowerPoint presentation.
- Fourth, as you develop the visually compelling title slide and all the other slides, you need to demonstrate your understanding of visual presentation. In other words, your slides need to be aesthetically pleasing with good visual connectivity.
Written Summary
Once you’ve finished creating your mood board presentation, you need to write a detailed summary explaining why you chose the visuals that you did. Your summary should include the following:
- In a Microsoft Word document, use APA formatting. The title on your title page must match the title slide of your mood board presentation.
- Your introductory paragraph must explain your overall intended look & feel for the campaign and how it will communicate Diversity, Equity, and Inclusion. For example, will it be serene, energetic, serious, or something else?
- Include section headings in your summary, and these must match the slide labels from your mood board presentation.
Each section must contain 2–3 full paragraphs explaining your chosen images in detail. Keep in mind how you’ve analyzed and evaluated visuals throughout this course. Connect them to the overarching message of Diversity, Equity, and Inclusion. You’ll be graded on your ability to defend your choices and clearly articulate your analysis.
Submit a PowerPoint presentation (PPTX) and Microsoft Word document (DOCX).