Using the case study from chapter 19, respond to the following questions:
- How would you evaluate the 2018 World Cup from an economic perspective? How would you measure the success or lack of success from an economic perspective?
Hint: Depending upon the stakeholder taking this into account, it may differ. Some factors to consider include economic impact, return on the event, return on investment, return on objectives, and attendance and gate receipts.
- The case study talks about the potential for France to capitalize on additional sponsors. Do some research on the Internet and report the information you find about new sponsors for France’s national team.
Hint: Search the internet for more information about France winning the FIFA World Cup.
- Describe some of the social benefits that arise from a sports mega-event like the World Cup.
Hint: Some social benefits may include positive word-of-mouth, prestige, pride, community affiliation, and others. YOU should have an introduction, supporting paragraphs, and a conclusion. References are expected and should be cited in-text and in a reference section. You are required to follow APA guidelines (failure to do so will result in severe point deductions).