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Discipline: Business Finance - Management

Complete the following readings in preparation to respond to the questions in Part 2:

  1. Brand Focus 5.0: located at the end of Chapter 5 in our textbook.
  2. WSJ article: Amazon Has Been Slashing Private-Label Selection Amid Weak Sales

Part 2 Instructions

Respond to the following questions:

  1. In your own words, explain what ‘private label’ means. (150-200 words)
  2. Give examples of 3 successful private label brands (not mentioned in the two required readings) owned by well-known retailers.
  3. What role does government regulation have to do with Amazon’s decision? Explain presenting support to your arguments from multiple sources. (150-200 words)
  4. In your opinion, should Amazon be in the private label business or not? Explain presenting support to your arguments from multiple sources. (200-300 words) 

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