Create a logo for your chosen global issue for a local market.
- Include the “Words to use in logo” in design (see the “Issues” section below).
- Use Illustrator. Create a document that is 11 x 8.5 inches (landscape).
- Follow the style guide that you created earlier in the course. You may refine to add local flavor.
- It must be memorable.
- It must be scalable (vector), as it will be used on a variety of promotional items.
- Present the logo as black-on-white, colors-on-white, and white-on-black.
- Provide creativity and originality in execution and design.
- Submit your logo as a PDF file.
Issues: Information on topic, words to use, and, target audience:
- Issue #1: How the culture of consumerism contributes to global economic inequality.
- Words to use in logo: Too much stuff
- Target Audience: Art savvy, educated, urban, cosmopolitan, art students, political.
- Issue #2: Make a difference in providing girls with an education around the world.
- Words to use in logo: Her School
- Target Audience: Educators, Administrators, Politicians, Parents, Potential Donors.
- Issue #3: Impact of climate change/carbon emissions, rising temperatures, weather changes.
- Words to use in logo: Safe to Drink
- Target Audience: General public, local politicians.
- Issue #4: Ending racism, sexism, and class warfare around the world.
- Words to use in logo: The color of freedom
- Target Audience: General public, local politicians.
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.
Save your design as an AI file. Then, save a copy as a PDF file. Submit the PDF file.
The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:
Jstudent_exampleproblem_101504