For you article assignment, please submit a Word document, one page only, answering the following
questions:
you have to read the article “A cute logo can buy consumers forgiveness”
a. How does this relate to topics we have covered in class?
b. Why is this relevant to brands & businesses today?
c. Talk about a brand you engage with- a brand you purchase, and brand you love, or a brand
you don’t like. What characteristics or traits of the brand make you trust or not trust the
brand? Did you have a specific experience with the brand or product that made you feel this
way?
Deliverables
1. One-page, single-spaced analysis of the article answering the questions above. Do not go over 1
page, I will not read more than 1 page per student
please remember single spaced