marketing opp

  1. Find three advertisements to examine.
  2. Find an international version of an advertisement for ONE of the (same) products.
  3. Write a minimum of three paragraphs to explain the following: 
  • Describe the needs (as identified in Maslow’s Hierarchy of Needs model) that each ad addresses.  
  • Where does this ad/product fall on the scale?
  • Discuss how Maslow’s model, attitudes, and other factors (like lifestyle or situational factors) may affect the purchase of this product or response to the ad.
  • What differences to do you see in the international version of the ad

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