Instructions
Presenting your Marketing Plan.
The specific instructions and requirements for the Oral Presentation include:
• Professionally prepared slides
• The PPT should be between eight (8) and 10 minutes in length
• Assume you are presenting to a potential investor or lender – a professional business audience (your classmates)
• Provide a voiceover for the PowerPoint Presentation. How to Make a Narrated PowerPoint Video
This is a modified, condensed version of the Written Plan
• Title slide
• Introduction – 1 slide
• SMART Model Objectives – 1 slide
• Product/Service Description with Feature & Benefit chart – 2 slides
• SWOT Analysis – 2 slides
• Segmentation Analysis – 2 slides
• Supply Chain Plan – 1 slide
• Pricing Strategy (brief) – 1 slide
• IMC – (number of slides may vary) Also include:
o A Creative Brief for each distinct plan part
o Examples/Samples of content/artwork/images
• Summary – 1 slide
• References (if applicable)