Milestone Three

the topic is on  The Adidas Performance Training App    look at attached documents for help they are milestone 1 and 2  in 3-4 pages address the following must include references 

propose a marketing strategy for the price, placement, and promotion  of your product or service, based on your analyses of the previous two  sections . This is where the key details of your  marketing plan will be communicated to stakeholders. Your strategy must  be supported by your market research.

Specifically, the following critical elements must be addressed:

1. Marketing Strategy: In this section of the project,  you will propose a marketing strategy for the price, placement, and  promotion of your product or service, based on your analyses of the  previous two sections. This is where the key details of your marketing  plan will be communicated to stakeholders. Remember that your strategy  must be supported by your market research.
   1. Product
      1. Describe the key attributes of your sport product  or service that make it a value for consumers. Support your position  with research. Consider the following within your description: What are  the features that are both appealing to consumers and different from  competitors’ products? Why should consumers purchase this product  instead of the competitors’ products?
   2. Price
      1. Analyze the pricing standards of the industry for comparable products or services.
      2. Propose a pricing structure for your product or service. Justify the pricing based on your analysis of comparable products or services.
   3. Place
      1. Analyze the current distribution channels for comparable products or services, including the prominence of online buying within the industry.
      2. Propose a placement and distribution structure for your product or service. Justify the structure based on your analysis of current distribution channels within the industry.
   4. Promotion
      1. Propose a high-level promotion and advertising strategy for  your product or service, including how you plan to attract new  customers and retain existing customers. Support your strategy with  specific examples.
      2. Explain what social media campaigns will be part of your strategy. Justify your strategy with research.
      3. Explain what promotional events will be part of your strategy. Justify your strategy with research.
      4. Explain what sponsorship activation will be part of your strategy and how this will be communicated to potential customers. Justify your strategy with research.
      5. Create a sample timeline of promotional events for  the first three months of launching the product or service, including an  explanation of how these events will be communicated to potential  customers.