Discussion Board #3: International Advertising
What role does culture play in global advertising? What are some global strategies that help brands thrive? Use support from Chapter 5 of the text to support your response.
Chapter 5:
https://reader2.yuzu.com/reader/books/9781071846636/epubcfi/6/30[%3Bvnd.vst.idref%3Ds9781071846612.i1561]!/4/2[s9781071846612.i1561]/10[s9781071846612.i1571]/12[s9781071846612.i1578]/4/3:24[enc%2Ces]