Module 8 Discussion: Messages, Strategies & Tactics 

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Now that you know what you need to do to resolve your problem and who you need to reach to accomplish that, you are ready to design and deliver the messages to motivate your key publics to do what you want them to do.  

Discussion Post Assignment – TEAM ASSIGNMENT

• Read Chapter 8 in its entirety before you start your discussion post assignment.
• A strategy is an approach, not a list of tasks. Strategies are public-specific and identify a channel or group of related channels you will use to reach a target public to accomplish an objective by appealing to the public’s self-interests.
• Based on the work you have completed thus far for your final project, you have a general idea of who your potential channels or groups are.
• Using the formula on page 144, Figure 8.1, write FOUR different strategy statements for THREE potential channels/groups that are applicable to your final project organization/company. 

Discussion Post Submission Format – Please follow! 

1. This is a team assignment but each partner must submit the same identical assignment. 
2. Include your name, your partner names, your final project company/organization name at the top of your discussion post.
3. Use headers for each section. 
4. No citations are required for this assignment.