APA format, in-text citation, references include
Part 1: 1 page
What is the difference between a marketing plan and a business plan?
A business plan covers the overall elements of business, including the strategic plan, financial plans, target markets, sales, products and services, and operations. The business plan also contains information on how all of these elements relate to each other.
A marketing plan, in contrast, focuses on the marketing and marketing strategy of certain products and services. Essentially, the marketing plan is tasked with identifying potential market areas while also addressing how to appropriately engage in marketing messages for those products or services to target populations.
Therefore, both marketing and business plans cement the foundations of how the organization of business will operate. They identify which populations are served and which products or services will most likely contribute to the viability of the business or organization. Specific to the health care administrator, the marketing and business plan should focus on effective health care delivery and capitalize on the unique health care services offered by individual health care organizations.
– DOING: An explanation of the consequences of how a misalignment between marketing plans, business plans, and strategic plans might affect the success of health care organizations and why.
Part 2:
1. Read the article ( attachment)
2. 1 sentence that states an argument you can make about the topic based on the article. This sentence will serve as the main idea in your eventual MEAL plan paragraph. 2-4 sentences that explain why you have chosen this argument as a critical reader.
3. What is evidence you can use from the article to support your main idea sentence? Find two pieces of evidence from the article and paraphrase them. Be sure to include an APA citation for any sentences that include paraphrased material. Additionally, reflect on the process of paraphrasing the evidence. Pose any questions and/or explain challenges that came up during the process.