PowerPoint

Below is a list of the topics/slides your PowerPoint
should address:
 Start the PowerPoint presentation with a title page.
 Need at least one slide describing your promotion, which IMC Mix component you have
decided to use. In the next module, you can use the text portion for a more detailed
explanation.
 Need a few slides highlighting factors from past assignments that are the rationale for
your new promotion.
 Where on the execution spectrum is your ad/promotion? (see Professor’s Notes in the
Learn section). Make this at least one slide and you must explicate your rationale either
on the slide or in the text portion (due in the next module).
 Present your Big Idea for your new promotion.
 In the remaining slides present your advertisement/promotion as outlined in the
Promotions Project: Creative Development Questionnaire Assignment.